Selling physical products that ship
Winner: Shopify
Shopify was built for a real product store, with shipping and inventory at the center of it.
Maker software, side by side
HighLevel vs Stan Store vs Shopify for Crafters and Makers
You pour hours into every piece. Then you sell it at a market, a customer loves it, and you never hear from her again. The right tool helps you sell it, ship it, and bring her back for the next drop. Let's put three popular options side by side.
The short version
- Pick Shopify if you sell physical products that need shipping, inventory and card payments at craft fairs. Basic is $39 a month, or $29 a month billed yearly.
- Pick Stan Store if you sell digital patterns, templates or workshop seats from your social bio. Creator is $29 a month and Stan takes no cut of your sales.
- Pick HighLevel if your growth comes from paid classes and repeat buyers. Booking calendars, a built-in video Meeting Room for live classes, texting and email follow-up all live in one place. It starts at $97 a month with unlimited contacts.
Prices checked October 28, 2026
What each one costs
| Detail |  HighLevel |  Stan Store | Shopify |
|---|---|---|---|
| Starting price | $97/month (Starter) | $29/month (Creator). Creator Pro is $99/month. (best on this line) | $39/month (Basic) |
| Paying yearly | $970/year | $300/year (Creator) (best on this line) | $29/month billed yearly |
| Free trial | 14 days | 14 days | 3 days free, then $1/month for 3 months (best on this line) |
| Fee on each sale | Set by the payment processor you connect | No Stan fee. Stripe or PayPal processing still applies. (best on this line) | 2.9% + 30¢ with Shopify Payments on Basic. 2% extra with another provider. |
| Selling in person at markets | Not listed on the pricing page | Not listed on the pricing page | Card reader and phone payments included. POS Pro is $89/month per location. (best on this line) |
| Live video classes | Built-in Meeting Room: HD video, screen sharing, recordings, transcripts and AI summaries. Guests join by link, no account needed. (best on this line) | Not listed on the pricing page | Not listed on the pricing page |
| Email marketing | Included, unlimited contacts (best on this line) | Email broadcasts and flows on Creator Pro | Included, unlimited contacts (best on this line) |
Green check means the winner on that line.
Sources: HighLevel pricing, Stan Store pricing, Shopify pricing. Checked October 28, 2026. Prices and features change, so check before you buy.
Which one wins for your need
Taking payments at craft fairs and markets
Winner: Shopify
Card reader and phone payments come with every plan, so your booth and your online store share one set of sales.
Selling digital patterns and templates from your bio
Winner: Stan Store
Creator is $29 a month, it lives right in your social bio, and Stan takes no cut of your sales.
Booking paid workshops and classes
Winner: HighLevel
People book a seat on your calendar and get text and email reminders on their own, so your class fills and people actually show up.
Teaching live classes without a separate Zoom bill
Winner: HighLevel
Meeting Room is built in. Students book a seat, get a link, and join with no account. You get the recording, a transcript and an AI summary of the class.
Turning one-time buyers into repeat buyers
Winner: HighLevel
Every buyer lands in one contact list with unlimited contacts, and texts and emails about your next drop go out without you sending each one.
Questions people ask
Is Shopify or Stan Store better for crafters?
If you ship physical products, Shopify fits better because it was built around shipping and inventory, starting at $39 a month. If you sell digital patterns, templates or workshop seats from your social bio, Stan Store is cheaper at $29 a month with no Stan fee on sales.
Can I take card payments at craft fairs with Shopify?
Yes. Shopify plans include card reader and phone payments for in-person sales. POS Pro is an add-on at $89 a month per location.
What does Shopify charge on each sale?
On Basic, Shopify Payments charges 2.9% + 30¢ per online card sale. If you use another payment provider, Shopify adds a 2% fee on Basic.
Can I try these before I pay?
HighLevel and Stan Store both have 14-day free trials. Shopify offers 3 days free, then $1 a month for 3 months.
The bottom line
If your income is products in boxes, start with Shopify. If it's downloads and workshop seats from your bio, Stan is the cheaper start. If you have buyers who loved your work and never came back, that's a follow-up problem, and that's where HighLevel earns its keep.