HighLevel
1 login
- One login: booking calendars with payments, Meeting Room, AI landing pages, revenue tracking, video testimonials, Google reviews, texting and email
Starts at $97/month. Some AI actions are billed by use.
Speaker software, side by side
HighLevel vs Skool vs Stan Store for Speakers
You walk off that stage and the room is buzzing. Then Monday comes, and half those business cards sit in your purse. Meanwhile your booking link lives in one app, your landing page in another, your testimonials in your camera roll and your reviews nowhere. Let's look at what it takes to run a speaking business on each tool.
The short version
- HighLevel is the clear pick for a speaking business. Paid and free booking calendars, a built-in video Meeting Room, AI-built landing pages for each audience you serve, revenue tracked on every page, video testimonials and Google review requests all live in one login, starting at $97 a month with unlimited contacts.
- Skool is built around community, courses and live calls. Hobby is $9 a month with a 10% fee on every sale, and Pro is $99 a month with a 2.9% fee. Booking calendars, landing pages, testimonials and review requests are not listed on its pricing page.
- Stan Store is a storefront for your social bio. Creator is $29 a month with calendar booking, and video meetings, testimonials and review requests are not listed.
What books a speaker
What each one does for your speaking business
| Detail | HighLevel |  Skool |  Stan Store |
|---|---|---|---|
| Booking calendars, paid or free | Free calls or paid sessions. Charge at booking, take a deposit, or save a card on file. (best on this line) | Not listed on the pricing page | Calendar and booking tools included |
| Virtual sessions and coaching calls | Built-in Meeting Room: HD video, screen sharing, recordings, transcripts and AI summaries. Guests join by link, no account needed. (best on this line) | Unlimited live calls (best on this line) | Not listed on the pricing page |
| AI-built landing pages | Generate a page from a prompt, a link or an image. Free with daily limits. (best on this line) | Not listed on the pricing page | Not listed on the pricing page |
| A landing page for every niche | Separate funnels and pages for churches, corporate, women's events or any audience you speak to (best on this line) | Not listed on the pricing page | Not listed on the pricing page |
| Income tracked per page | Every page shows views, opt-ins, sales, revenue and earnings per view, plus where the traffic came from (best on this line) | Not listed on the pricing page | Not listed on the pricing page |
| Video testimonials | Send a request by text, email or WhatsApp. They record from their phone, no app needed. Show the videos on your site. (best on this line) | Not listed on the pricing page | Not listed on the pricing page |
| Google reviews | Review requests by text and email that follow up until they click, with your Google reviews in one place (best on this line) | Not listed on the pricing page | Not listed on the pricing page |
| Contacts | Unlimited (best on this line) | Unlimited members (best on this line) | Not listed on the pricing page |
Green check means the winner on that line.
Sources: HighLevel pricing, Skool pricing, Stan Store pricing. Checked October 28, 2026. Prices and features change, so check before you buy.
Frankenstein software
How many pieces you have to stitch together
Skool
5 pieces to stitch together
- Skool Hobby ($9/month plus a 10% fee on sales) or Pro ($99/month plus 2.9%) for community, courses and live calls
- A separate booking tool for paid and free calls
- A separate landing page builder for each niche
- A separate testimonial tool
- A separate review request tool
Pieces marked separate are not listed on Skool's pricing page.
Stan Store
5 pieces to stitch together
- Stan Creator ($29/month) for your bio storefront and calendar booking, or Creator Pro ($99/month) to add email
- A separate video meeting tool
- A separate landing page builder for each niche
- A separate testimonial tool
- A separate review request tool
Pieces marked separate are not listed on Stan's pricing page.
Which one wins for your need
Booking discovery calls and paid sessions
Winner: HighLevel
One calendar handles free calls and paid sessions. Charge at booking, take a deposit, or save a card, and reminders go out on their own.
Coaching and virtual sessions
Winner: HighLevel
Meeting Room is built in. Clients join by link with no account, and you get the recording, a transcript and an AI summary.
A landing page for every audience you speak to
Winner: HighLevel
Describe the page and AI builds it, then make one for churches, one for corporate and one for women's events, each speaking to that room.
Knowing which page actually makes you money
Winner: HighLevel
Every page shows views, opt-ins, sales and revenue, so you know which niche pays and where to spend your energy.
Social proof that books the next stage
Winner: HighLevel
Collect video testimonials from a phone with no app, and send Google review requests that follow up until they're done.
Questions people ask
Is HighLevel or Skool better for speakers?
For a speaking business, HighLevel. It puts paid and free booking calendars, a video Meeting Room, AI-built landing pages, revenue tracking per page, video testimonials and Google review requests in one login, starting at $97 a month with unlimited contacts. Skool is built around community, courses and live calls, starting at $9 a month plus a 10% fee on every sale, or $99 a month plus 2.9%.
Can I charge for sessions on my HighLevel calendar?
Yes. HighLevel calendars can be free or paid. You can charge at booking, take a partial payment or deposit, or save a card on file and charge later.
Can HighLevel build my landing pages with AI?
Yes. HighLevel's Funnel and Website AI generates pages from a prompt, a link or an image reference. It is free with daily limits.
How do video testimonials work in HighLevel?
You send a request by email, text or WhatsApp. Your client records or uploads a video from a phone or computer with no app, up to 2 minutes 30 seconds, and you can show the videos on your website.
Can I try these before I pay?
HighLevel and Stan Store both have 14-day free trials. Skool offers a free try button on its pricing page but does not state a trial length.
The bottom line
Speakers don't lose business on stage. They lose it in the gap between the applause and the follow-up. When your booking link, landing pages, testimonials and reviews live in one place and track what pays, that gap closes. That's HighLevel.